LeadPulse partnered with Confluent to revamp its events website to deliver a streamlinedt way to manage content updates. The goal was to create an elevated user experience through the implementation of a headless CMS, simplified content updates, enhanced user navigation, and comprehensive support.
Confluent, a cloud-native platform solutions provider, approached LeadPulse to develop a new website that would elevate the Confluent brand and serve as a central hub for their global events. More specifically, they wanted support with driving more awareness of their annual 'Kafka Summit.”.
The Challenge
The Marketing team at Confluent faced the challenge of managing numerous online and in-person events, including their high-profile Kafka Summit. They needed a website that would effectively showcase the Confluent brand and consolidate event details in one place.
Our Tech Stack
Contentful
Google Cloud platform
REACT, Gatsby
GA360
Customer Outcomes
Confluent's Marketing team successfully transformed their events website, delivering an elevated user experience and streamlined management efficiency. The resulting website, https://www.kafka-summit.org, marked a significant advancement in usability, speed, and modular design.
Leadpulse's expertise in technology implementation, platform management, and user-centric design enabled Confluent to effectively showcase its brand and provide a centralized platform for its global events.
At a glance:
Visitor traffic increased 3X
75% faster to launch new event landing pages
Performance grade: A
The revamped website serves as a testament to Leadpulse's ability to drive digital transformation and unlock the full potential of real-time data for Confluent and our customers.
Rob Ashe
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