LeadPulse worked with PTC OnShape to overcome limitations with its existing marketing automation system. We focused on migrating OnShape to Oracle Eloqua, achieving superior automation capabilities to streamline their marketing operations.
PTC’s Onshape is a prominent cloud-native CAD platform that offers unparalleled stability, reliability, and speed, empowering product teams with agile design flow and real-time collaboration.
The Challenge
The OnShape Marketing team's existing marketing automation system hindered Onshape's growth and integration with other PTC groups. To overcome these challenges, the marketing team needed to migrate to Oracle Eloqua. They approached LeadPulse to help with the migration to Eloqua with the goal of ensuring the team could maintain and improve their campaign performance.
Our Approach
Our Tech Stack
Oracle Eloqua
JavaScript
API programming
Salesforce
Client Outcomes
By migrating to Oracle Eloqua and leveraging advanced campaign development, data integration, and campaign design customization options, Onshape's marketing team achieved superior automation capabilities.
At a glance:
Website form conversions increased by 120%
Intent based trigger campaigns drove 26% open rate on emails
Spam data filtered out of marketing campaigns
Spam data filtered out of marketing campaigns
LeadPulse has helped Onshape consistently test and execute our email marketing campaigns in a timely manner.
Nina Kuran (Caliri)
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