LeadPulse partnered with Confluent to revamp its events website to deliver a streamlinedt way to manage content updates. The goal was to create an elevated user experience through the implementation of a headless CMS, simplified content updates, enhanced user navigation, and comprehensive support.
Confluent, a cloud-native platform solutions provider, approached LeadPulse to develop a new website that would elevate the Confluent brand and serve as a central hub for their global events. More specifically, they wanted support with driving more awareness of their annual 'Kafka Summit.”.
The Challenge
The Marketing team at Confluent faced the challenge of managing numerous online and in-person events, including their high-profile Kafka Summit. They needed a website that would effectively showcase the Confluent brand and consolidate event details in one place.
Our Approach
LeadPulse focused on a complete architectural transformation of Confluent’s marketing tech stack. This involved
1. Headless CMS implementation Contentful, a content management system built on a REACT framework, was selected to provide flexibility and scalability to support evolving marketing programs.
2. Streamlining content updates Given the dynamic nature of events, a simple Contentful architecture that allowed for quick content swaps was developed. This enabled seamless updates to sponsors and speakers, ensuring the website remained up-to-date and relevant.
3. Enhancing user experience The user experience was optimized by implementing an intuitive agenda category and filtering system. This enabled users to easily select schedules across multiple tracks and sessions, improving navigation and maximizing engagement.
4. Around the clock support Leadpulse provided end-to-end support, including codebase management, continuous improvements, and seamless integration. This ensures the website stays up-to-date and is optimized for performance.
Our Tech Stack
- Contentful
- Google Cloud platform
- REACT, Gatsby
- GA360
Customer Outcomes
Confluent's Marketing team successfully transformed their events website, delivering an elevated user experience and streamlined management efficiency. The resulting website, https://www.kafka-summit.org, marked a significant advancement in usability, speed, and modular design.
Leadpulse's expertise in technology implementation, platform management, and user-centric design enabled Confluent to effectively showcase its brand and provide a centralized platform for its global events.
At a glance:
- Visitor traffic increased 3X
- 75% faster to launch new event landing pages
- Performance grade: A
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