We helped TDA implement Contentful, a headless CMS layer built on a REACT framework. Contentful addressed Shoptoyota’s needs for a responsive e-commerce site by improving the backend content operations, speed, and flexibility to support the scaling of the TDA’s marketing programs.

LeadPulse enabled Shoptoyota to create a hyper-personalized customer experience in real-time by building support for multilingual capabilities, dynamic regional pricing, and design content.

We built real-time dealer search and contact functionality to enable prospects to connect with dealers seamlessly, improving the overall buyer journey and driving conversions.

Shoptoyota's ongoing campaigns required the ability to introduce new design concepts to showcase vehicle launches and exclusive offers. LeadPulse simplified TDA's existing process to enable the marketing team to effortlessly create and manage campaign pages, ensuring timely and engaging content updates.

More specifically, we

• Created structured page content for all pages, campaigns, and SEO.
• Made it easy for marketers to update or add offers within minutes.
• Improved the workflow for marketers to quickly add new content pages by selecting content modules needed for the page, adding necessary content, and publishing.
• Abstracted away the dependency of needing developer support for existing themes and modules.

To drive continuous improvement, LeadPulse facilitated the collection of critical customer data through integrations with Google Analytics (GA), Google Tag Manager (GTM), and a custom data layer to track visitor activity. These powerful analytics tools, combined with the expertise of the Magnet team, allowed Shoptoyota to grow its relevance and better understand its consumers.

LeadPulse continues to manage Shoptoyota’s website codebase. This includes making continual technical improvements and maintaining seamless integration with Toyota corporate systems, ensuring the website remains current, clean, and effective.