OmniChannel Experience

We make the complex simple.

The array of marketing tools and platforms can be overwhelming. We simplify your selection by understanding your customer interactions and crafting a tech stack that delivers a seamless, personalized brand experience.

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Omni Channel Experience

Our Approach

We delve deep behind the scenes to audit and ensure that the right technology and processes are in place to support a seamless customer experience across multiple online and offline touchpoints.

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Deep dive and gap analysis

We perform a comprehensive review of all the marketing technology tools your team utilizes to assess their effectiveness and gaps that might be slowing your marketing operations. This process informs our recommendations for improvement.

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Marketing technology roadmap

Based on our recommendations, we’ll put together both a strategic and an operational plan with resource, technology, and skills requirements.

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Marketing and sales data integration

We identify and bring together customer data, spread across numerous systems to provide a single, unified view of the customer.

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Technology integration

Our goal is to optimize the interoperability of your marketing tools to facilitate a flawless multi-channel customer journey, that allow you to meausre and optimzie your campaigns.

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Marketing automation

Whether you are looking to migrate away from an existing marketing automation system or implement a new one, LeadPulse provides end-to-end support from selection and implementation to full onboarding and launch of the platform.

Platform migration and implementation

Full support for transitioning from your current marketing automation system or deploying a new one—from selection, setup, team onboarding, and launch.

Integrations and applications

Seamless integration with CRMs, websites, and data lakes.

Campaign creation

Development of personalized nurture campaigns tailored to specific market and product segments.

Lead management

Comprehensive support services including lead capture, processing, scoring, and direct flow to CRM.

Account based management

Full deployment of ABM campaigns with an integrated suite that delivers the right data to Marketing and Sales teams.

Scoring and optimization

Automation that performs by tracking and progressing leads and accounts through the right buying stages while optimizing content based on intent.

Website development

We craft fast, reliable, and engaging websites using API-first technologies and REACT/NextJS. The goal is to enable marketing teams to effortlessly update content while adhering to brand/design guidelines. This is achieved through a combination of templated website structures and flexible content management platforms.

Headless website architecture

Creating a flexible and efficient structure for your website.

CMS management

Servicing teams through comprehensive CMS structure, development, and content/data addition.

Mobile-first development

Prioritizing mobile-friendly designs in our front-end development process.

Channel-agnostic content

Ensuring content presentation adapts seamlessly across various channels.

Data modelling and integrations

Handling data structuring and integrating it effectively with other systems.

Maintenance and support

Providing consistent upkeep and assistance for optimal website functionality.

Marketing mobile and web app development

Our expertise lies in creating mobile and web apps that are in sync with your marketing tech systems, ensuring a seamless omnichannel experience. We specialize in the development of iOS and Android applications that are connected to a single content platform.

Data integration and dynamic features

We integrate customer data and enable dynamic offers, product placements, and payments, making your app a powerhouse of personalization.

Email remarketing capabilities

Our service includes integrations with your email marketing tools, allowing for effective remarketing strategies.

User-centered UI/UX

Our apps boast user-friendly interfaces, offering an intuitive experience for your customers.

Seamless integrations & APIs

We ensure seamless connections with your existing systems, enhancing the functionality of your mobile channels.

iOS/Android framework

Our expert team is proficient in both iOS and Android development, catering to a wide range of mobile users.

CI/CD

Our continuous integration and continuous deployment approach allows you to quickly launch new products or functionalities, ensuring your app stays fresh and relevant.

Hosting and support

We provide reliable hosting services and round-the-clock support to keep your app running smoothly.

Related Content

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December 28, 2023Case Study

Shoptoyota Revamped: Achieving a 120% Increase in visitor engagement and Lightning-Quick Load Times

LeadPulse partnered with Magnet to revamp the Toyota Dealer Association of Canada’s (TDA) digital channels and deliver a new Shoptoyota website. This resulted in a significant improvement in design and user experience, and enhanced customer engagement and satisfaction.

blog

December 28, 2023Case Study

Re-architecting Confluent’s Global Events Website to Deliver a Seamless User Experience

LeadPulse partnered with Confluent to revamp its events website to deliver a streamlinedt way to manage content updates. The goal was to create an elevated user experience through the implementation of a headless CMS, simplified content updates, enhanced user navigation, and comprehensive support.

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